John Brown Media, the UK's largest customer publishing agency, commissioned etv to produce a "Home Show" DVD showcasing one of it's largest clients, Amway. The creative brief was to produce a Home Show DVD that would serve as a marketing tool for their existing Amway representatives to exhibit their first European product range, created exclusively for the European market. This Home Show was exhibited in the UK, Ukraine, Turkey, Russia, Germany and Italy and all in their native languages.
Drawing on our expertise of direct sales television production, etv worked with John Brown Media on a consultancy basis to develop and produce the look and feel of the content for the Home Show. Selecting the appropriate talent and creating the right pace and tone to display the product range in a studio environment. The Home Show content consisted of a presenter-led piece to camera, showcasing the new range of products, whilst enlisting the help of a beauty expert for comment and a model to wear the cosmetics. etv created a series of 3D virtual studio sets, using their in-house graphics team, which were employed in both our studio 1 and studio 2 facilities. etv also provided the edit facilities used to cut together all the footage into the bespoke authored DVD.
Cristina Santos Communications Project Manager Europe said: It's a pleasure to work with the etv team, they are fantastic. Always professional and good fun, make the work look easier. Thank you for all the effort that made the project possible.