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TV commercials agency Dab Hand Media appointed etv to supply all of the production facilities needed to produce a series of TV commercials in association with 4Music, to raise awareness of Orange mobile's latest product range Orange Monkey. etv worked with Orange's creative agency Fallon to ensure that the commercials delivered on all of the campaign objectives and were in line with the products' messaging and branding.

Orange Monkeys' new pay as you go animal package launched in August 2009. It allows users to top up their package and receive free music, playlists, music sharing, 'free texts', audio and video exclusives and news and competions offers.

etv provided studio & edit facilities, and worked with the client to produce 6 x 30 second advertisements for Orange Monkey broadcast on the Channel 4 music strand 4Music. etv was selected by Dab Hand Media because of our expertise in producing virtual and augmented reality content. Using etv's studio 2 with its advance green screen technology and working closely with our animation team, we supplied Dab Hand Media with a virtual weather map world hosted by TV weather girl Emma Jesson. etv post-produced the content, working within the creative guidelines from the agency and packaged up the advertisement for broadcast on terrestrial TV.