Thomas cook banners

etv online designed and developed a series of rich media banners for Thomas Cook UK & Ireland as the brand looked to invest in more innovative ways to drive traffic to www.thomascook.com.

The banners featured on the homepages of the top three web portals - MSN, Yahoo and AOL and complemented Thomas Cook's display advertising campaign activity. Rich media was chosen not only because it enhances response, but because it has enabled Thomas Cook to fully integrate the online and offline campaign activity.

Russell Gould, Director of e-Commerce at Thomas Cook UK & Ireland, added:

"We selected etv online to create these rich media banners because of our existing relationship. Our TV channel, Thomas Cook TV, is produced by and contains etv branded content, therefore partnering with them on this rich media campaign was a natural fit".